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The Tipping Point
How Little Things Can Make a Big Difference
by 
Malcolm Gladwell
  
Publisher: Little, Brown and Company
Subject(s):  Business
Nonfiction
Language(s):  English

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File size:   1056 KB
ISBN:   9780759574731
Release date:   Nov 01, 2006

Description

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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